What does it really mean to know your fans?
- Where does the fan like to sit and how much they are willing to spend on tickets?
- Does the fan usually buy their tickets several weeks in advance or on the day of the event?
- Does the fan tend to sell tickets to events day of?
- How did the fan get to the venue? Did they drive and park, walk or take public transit?
- What does the fan eat and drink while at a concert or sporting event?